š¤Not Everything That Glitters Is AI! The Real Bots Were Human Coders š²š»
- Roberto Corona Contreras
- 10 hours ago
- 2 min read

Builder.ai, the startup that promised AI could program code by itself⦠only to be revealed as 700 real engineers in IndiaĀ posing as a magical machine! šāØ
For years, countless clients and investors believed in āNatashaā, the soācalled AI assistant that could build apps ālike ordering pizza.ā But behind the scenes were hundreds of human coders, typing line by line, while the platform pretended to be AIārun. Despite the theatrical faƧade, Builder.aiās house of cards came crashing down in 2025, when bankruptcy filings and regulatory probes uncovered financial inflations, uncollected sales, and deception about its AI. šā”
Letās embrace the fun side of this story: sometimes the real force behind innovation is⦠good oldāfashioned human effort. And yes, it proves that not everything that glitters is AIābut that people are still the true heroes of technology. š¦øāāļøš
š Why this tale makes you smile (and think):
š¤ āAI made easyā ā real human power: 700 coders, not an AI brain.
š° Massive hype, human engine: investors backed code typed by real hands.
š§ Human skills matter: sometimes a polished shell hides the true talent.
š Big promises, big lessons: hype can crumble if itās not grounded in truth.
š Transparency wins: honest storytelling builds trust.
š Funny but wise: tech surprises can also teach us about reality.
š« Beware of hype: read the fine print before trusting labels.
š Respect for people: behind every āAIā there could be someone coding late.
š Ethical clarity: lifting the curtain matters in the digital age.
Can you imagine ordering an app from a āmachineā and realizing it was humans all along?
š Well, maybe itās time to tip our hats to the real creators behind the screenābecause in the end, technology shines thanks to human talent.

š Main source: āThe Rise and Fall of Builder.aiā¦ā in Cinco DĆas, supported by investigations from Financial Times, Wall Street Journal, and Times of India.
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